Dairyland Auto Insurance Company

Dairyland Insurance Company was formed in 1953 by Stuart Struck, a University of Wisconsin-Madison professor. Struck wanted to provide insurance for drivers who had trouble finding insurance because of their driving record. In 1966, Dairyland was bought by The Sentry Insurance Group based in Stevens Point, Wisconsin. Sentry Insurance Group brought over 100 years of experience to the table and serves policyholders across the United States.

Their car insurance coverage is for customers who haven’t had insurance before or have a less than perfect driving and payment history. Dairyland’s ethos is that cheap should be how much you pay and shouldn’t reflect the quality of your policy. Their competitive pricing doesn’t mean that they’ve skimped on coverage and service. Policyholders can get liability, physical damage coverage and uninsured motorist protection. If you want additional peace of mind, you can add towing or rental as well as additional coverage for any special equipment installed in your vehicle.

Dairyland offers coverage to drivers who may struggle to find insurance elsewhere. Teen or newly qualified drivers are welcome, so that you can start racking up your experience on the road. Non-owner policies are also available with Dairyland, covering you if you drive a vehicle not owned by you.

Dairyland has their own free mobile app available in the App Store or on Google Play. Through the app, you can make payments, view your account information and carry your ID card – no more searching through piles of paper. Policyholders can also set text or email reminders to pay their bill, so you won’t miss a payment.

Dairyland Auto Insurance Company Discounts:

Multi-car: Insure more than one car with Dairyland and save
Advanced quote: Quote at least 7 days before your policy’s effective date for a quick discount
Payment frequency: Pay annually or quarterly and you could get a discount
Previous insurance: If you have at least 6 months of previous coverage, you could save
Homeowners: Own your home? Get a discount when insuring with Dairyland
Anti-theft devices: If your car has a tracker or alarm then you could qualify for cheaper premiums

Contact Us

Customer Service: 800-334-0090
Claims: 800-334-0090
Dairyland Insurance, 1800 Northpoint Drive, Stevens Point, WI 54481

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